邹区Line light MD624-HC

Commercial lighting is developing rapidly. As traditional lighting gradually transitions to the LED market, including commercial lighting, engineering lighting, and home lighting, various problems have also arisen, such as overcapacity, uneven products, and no uniform standards in the industry. Therefore, if commercial lighting companies want to develop in a healthy and orderly manner, the planning of the market structure is urgent. To plan the market structure, the problems facing commercial lighting companies need to be solved one by one.

Today, the LED market is mainly divided into commercial lighting, home lighting, engineering lighting, and special lighting. The domestic market has a large demand, but the classification is not fine enough, and there is no corresponding standard for standardization. The relevant departments of commercial lighting manufacturers have also realized the shortcomings in this regard and are working hard to improve. On the other hand, the majority of LED manufacturers are also struggling to find a breakthrough, break through the existing difficulties, and the advent of the merger and acquisition integration boom has brought a glimmer of hope to these companies. Whether it is a strong alliance or a merger and acquisition reorganization currently seems to be only a choice. question. However, this situation will become more prominent as the market is further segmented.

Regardless of its positioning in the market or its positioning on its future development plans, it is now critical. With the further improvement of the LED industry chain, the advantages of midstream and downstream companies will no longer exist. Stimulated by the upsurge of mergers and acquisitions integration, if companies can't give themselves a reasonable and clear positioning, then they must be passive in the next competition.

1. Put an end to the price war. The term price war appears more and more frequently. Once bidding pressures in all industries increase, price wars are unavoidable. Large-scale commercial lighting manufacturers can reduce production costs by simplifying production processes through technology. Small businesses have only passively accepted price wars to maintain their share. In the long run, the situation is getting worse. Due to the disadvantages of capital and technology, small enterprises can not last. However, with the escalation of the price war, product quality issues have become more prominent. Consumers will not only fail to benefit, but will doubt the commercial lighting market and distrust it. Eventually led to the accumulation of LED products, began a vicious cycle.

2. Build an industry brand. When it comes to branding, the author believes that no matter how large or small enterprises attach importance to brands, the advantages of brand effects need not be said. Many commercial lighting companies have also placed their brands at the core of market competition, forcing brand advertising in various channels. There is no doubt that this strategy is essentially understandable. However, due to the lack of uniform standards, there are many brands in the LED product industry, but the true quality of the products is not satisfactory. According to the data that the passing rate of sampling is less than 60%, I believe that many of these so-called big brands have made a lot of "contributions". Brands need to be built, but they are built on the premise of guaranteeing product quality.

3. M & A integration needs to be cautious. There is no doubt that the industrial lighting manufacturer's industrial chain needs to be integrated. With the continuous improvement of production technology and the continuous simplification of production processes, the status of many midstream companies has become awkward. However, companies with strong capabilities can make up for their shortcomings through mergers and acquisitions, but mergers and acquisitions are easy, and integration is difficult. It is inevitable that there are differences in management methods and corporate culture between the two different companies. Problems will occur after the merger, which is inevitable. How to fundamentally solve this problem and make the business grow. It is a question that all enterprises need to consider together.